Press release

A Comprehensive Guide to Mobile Analytics | Quantzig’s New Article

Sponsored by Businesswire

Quantzig, a leading analytics advisory firm that delivers customized
analytics solutions, has announced the completion of their new article
on mobile
. With smartphones becoming the most preferred portal
for the digitally empowered customers, mobile devices have become an
efficient source of opportunity for companies to reach out to their
customers. Mobile analytics offers a helping hand to companies in
analyzing their customers and creating positive feedback loops.
Companies use mobile analytics platforms to stand out in the competition
and build better mobile experiences for their customers.

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A comprehensive guide to mobile analytics (Graphic: Business Wire)

A comprehensive guide to mobile analytics (Graphic: Business Wire)

By leveraging mobile analytics solutions, companies can A/B test the
impact of any changes made in the mobile app upon their audience. Based
on the responses of users, companies can make further changes to gain
better insights and cater to users’ needs effectively.

Are you finding it difficult to improve customer
engagement rates through mobile apps? Mobile analytics may be the key to
in touch with our experts

Types of mobile analytics

Mobile web analytics

Mobile web analytics mainly focuses on mobile visitors to the regular
site as well as visitors to a mobile version of your site. Mobile app
analytics offers a detailed overview of the types of devices people use
along with the number of new and returning visitors and the bounce rate.
Additionally, mobile web analytics provides several other finer details
such as referrals, advertising, visitors’ behavior, social sharing,
conversions, and much more.

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advanced analytics solutions.

Mobile app analytics

Mobile app analytics help companies track the activity of users on
mobile apps. The number of downloads of your mobile applications can be
gratifying, but what happens after the download is what actually
matters. Mobile app analytics can help companies to gauge the usability
of their app and identify any specific experience that prompts the users
to uninstall it. Mobile app analytics also helps in customer retention,
acquisition, referral and improving revenue.

Want to know more? Read the complete article here.

Mobile analytics solutions can help companies to identify and
profile their unique customers.
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About Quantzig

is a global analytics and advisory firm with offices in the US, UK,
Canada, China, and India. For more than 15 years, we have assisted our
clients across the globe with end-to-end data modeling capabilities to
leverage analytics for prudent decision making. Today, our firm consists
of 120+ clients, including 45 Fortune 500 companies. For more
information on our engagement policies and pricing plans, visit: