Today, SCRA announces a $200,000 SC Launch, Inc. investment in 6AM City.
The Greenville-based company was accepted into SCRA’s entrepreneurial
program, SC Launch, in 2018.
This press release features multimedia. View the full release here:
6AM is presented with a big check at NEXT Venture Pitch in Greenville, SC, to celebrate the SC Launch, Inc. investment. From left: Jill Sorensen, SCRA Director of Entrepreneurial Programs, Ryan Johnston, 6AM CEO, Ryan Heafy, 6AM COO, Lee MacIlwinen, SCRA Regional Manager, Bob Quinn, SCRA Executive Director. (Photo: Business Wire)
City is an audience development company in the local media space,
and has developed a disruptive technology to curate, package and deliver
hyper-local content via daily newsletters targeted to its six markets in
the Southeast. The company engages local communities by creating new
ways to consume, participate and share local content. 6AM also delivers
measurable data to their advertising clients. With the ability to
rapidly deploy to new markets, the company plans to continue expansion
into more than ten markets in 2019. Currently, the brand serves more
than 175,000 subscribers across six cities, is adding about 1.25
highly-skilled employees a month, and on-track to achieve $2.5 million
in revenue this year. The investment will be used to support technology
development that will position the company to be more defensible and
scalable, by increasing operational efficiencies that add value to both
the readers and advertisers.
“The buy-in and support from our local audience, advertisers and
investors has really positioned us for growth and the ability to better
serve our communities,” said Ryan Heafy, 6AM’s Chief Operating Officer.
Ryan Johnston, 6AM’s Chief Executive Officer added, “The investment from
local angels, Venture South, and SC Launch have really instilled great
confidence in the efforts being made locally to support the
“Our team was immediately impressed with 6AM’s business model and
ability to quickly scale into a specified target market,” said Lee
MacIlwinen, SCRA Regional Manager. “We look forward to nurturing our
relationship with the company and helping them grow.”
SCRA is a state-chartered organization that fuels job creation and grows
South Carolina’s innovation economy. Through SC Launch, early-stage
companies are provided mentoring and grants and may be eligible for an
investment from SC Launch, Inc. The SC Launch program is open to
qualified South Carolina companies in the Advanced
Materials/Manufacturing, Information Technology and Life Sciences
in 1983 by the State of South Carolina as a public, non-profit
corporation, SCRA fuels South Carolina’s Innovation Economy by
supporting entrepreneurs, enabling academic research and its
commercialization, and connecting industry to innovators.
About SC Launch, Inc.
Established in 2006, SC Launch, Inc.
is an independent, non-profit corporation affiliated with SCRA, which
provides loans and investments to selected South Carolina-based
companies participating in the SC Launch program.