605, a leading television measurement and analytics company, today announced the hire of Jonathan Kalsched as Senior Vice President of Marketing. Kalsched brings more than two decades of experience in strategic marketing, market development and advanced television product marketing to the company.
In his role as SVP of Marketing, Kalsched is responsible for driving the organization’s marketing, public relations and brand positioning initiatives. He is tasked with overseeing 605’s product positioning and promotion, brand management and executive presence, including all public relations and earned media efforts.
“Jonathan is a marketing industry veteran with deep experience refining go-to-market strategies for publishers and brands across the advertising ecosystem,” said Noah Levine, Chief Revenue Officer at 605. “The expertise he brings to 605 in launching advanced TV products and cross platform solutions will be invaluable to our team as we build on the momentum of 605 PLATF0RM and expand the measurement and analytics capabilities we offer our clients.”
“The team at 605 has been on the forefront of TV measurement, analytics and audience targeting in this new era of advanced TV,” said Kalsched. “TV viewing habits have been rapidly changing – especially in this current moment, where homebound consumers are consuming more content, across platforms – so the ability to understand audience behavior with data-driven insights is critical knowledge for brands looking to maximize ROI on their media plans. I’m thrilled to join 605 on their mission to advance the industry standard for TV measurement.”
Reporting to Levine, Kalsched will partner with the sales and product teams to drive the development and execution of 605’s product and service communication and marketing. This includes the promotion of 605 PLATF0RM, the company’s recently-launched next-generation TV measurement and audience analytics solution for national television networks, advertisers and agencies. 605 PLATF0RM is bolstered by the company’s vast deterministic TV viewership data, which currently includes more than 21 million households, across all 210 U.S. markets.
Prior to joining 605, Kalsched was Vice President of Product Marketing for Amobee TV, where he was responsible for the positioning and go-to-market strategy for Amobee’s Advanced TV platform solutions for both supply and demand partners across the advertising ecosystem. He previously held leadership positions at Yahoo!, Tribune Media Net and CNET Networks.
605 is an independent TV measurement and analytics firm that offers advertising and content measurement, full-funnel attribution, media planning, optimization and analytical solutions on top of our deterministic TV viewership dataset covering more than 21 million households across all 210 U.S. markets. 605’s multi-source viewership dataset offers whole-home TV viewing visibility by combining the best attributes of set-top box and ACR data. 605 is unique in that its multi-source viewership dataset supports 100 percent deterministic audience data activation at the household level while being reportable second by second with currency grade national and local projections methodologies, all in a privacy compliant manner.
605 is a leader in the advertising data technology industry with respect to viewing data and its methodology and protocol development, system performance and customer support expertise. An independent audit and review performed by KPMG LLP found that 605 achieved service organization control 3 (“SOC 3”) compliance with its Audience App product, built for Charter Communications.