an email intelligence platform, today announces four significant
enhancements to 250ok Design, a tool providing marketers the ability to
preview their marketing emails prior to sending, collaborate on creative
with team members and dynamically edit HTML. These updates further
enable marketers to optimize their marketing email and their customers’
experience with new features, data integrations and enhanced tools.
Last November, 250ok unveiled
survey data indicating 70 percent of respondents read marketing
emails on their smartphone, and 40 percent felt those emails are not
well designed for their device.
In direct response to these findings, 250ok Design now has four key
features meant to help marketers better develop, test and visualize
their promotional email. These updates are immediately available for all
customers with Design access.
Weighting: Gone are the days of developing content for all
devices and mail clients, regardless of engagement. By marrying 250ok
Analytics and 250ok Design, marketers will now see which devices and
mail clients are most meaningful to their actual recipients in an
easy-to-understand ordering of email renderings by usage.
Annotations Previewer: 250ok arms non-technical Design users
with a tool to both use and preview Gmail Annotations, a new feature
bringing recipients a better experience via enriched email.
Wizard: The BIMI
Wizard guides brands through adjusting their DMARC policy to be
compliant and assists in implementing this additional marketing
Line Previewer: The Subject Line Previewer renders subject
line text, emojis, preheader and preview text across 20 unique clients
and devices to ensure messaging is delivered exactly as the marketer
intends, better guarding against spoiled first impressions and
unfortunate errors due to nuance in client or device settings.
“The current design tools on the market left a lot to be desired. By
pairing advanced analytics with creative testing and collaboration, we
now offer truly functional value to marketers so they can focus on what
really matters,” said Alex Griffis, senior vice president of product at
250ok launched in 2011 with the goal of reinventing email analytics and
deliverability for today’s data-driven marketer. 250ok provides an
intuitive way to see all email data in one place. The 250ok platform and
expert services are used by brands to maximize their email performance.
is a SaaS platform bringing marketers advanced insights into email
deliverability, design, sender reputation, fraud protection, and
consumer engagement—the ultimate intelligence bolt-on to any ESP.
Headquartered in Indianapolis, Indiana, 250ok’s platform provides data
and insights for a large and growing number of businesses in categories
ranging from travel, publishing, tech, and retail—including three of the
top six US retail eCommerce companies by sales share in 2018
(responsible for 54.3% sales share of the top 10).