Our guest James Day, Head of Planning at White Spider, speaks in-depth about the current marketing climate and how B2B enterprises can innovate to reach their customers with engaging messages.

Share price drops after Google Cloud miss, overshadows better-than-expected results for Alphabet's third quarter
Microsoft beats Wall Street expectations in all categories for its first quarter financial results, helped by strong cloud performance
More bad news for Alphabet as Japanese competition watchdog begins investigation into Google's search domination
As AI moves to the top of the digital transformation strategies of many businesses, is the skills gap a clear and present danger that could prevent your company from taking advantage of the advantages AI could bring?
With data theft continuing, protect your data on the move with a hardware-encrypted passcode and military-level encryption.
New class of data centres are to be constructed by iPhone maker Foxconn and Nvidia to “accelerate the AI industrial revolution”
Despite economic worries, Gartner says IT spending in 2024 will rise 8 percent, but spending on generative AI will not feature
Trade war intensifies, as Beijing lashes out at toughens export controls from US. Nvidia confirms new rules will impact AI chips
Beijing reacts with anger, as United States and President Biden tighten export controls to China for advanced computer chips
In part two of this two-part interview, Charlotte Kan speaks to James Gill, SVP of Growth at The Marketing Practice to gain his insights into current marketing trends. How technology is impacting all marketers and what the future holds ...
In part one of this two-part interview, Charlotte Kan speaks to James Gill, SVP of Growth at The Marketing Practice to gain his insights into current marketing trends. How technology is impacting all marketers and what the future holds ...
How has account based marketing evolved? As more data has become available and that can be analysed for insights, how important is a data-first approach for key market campaigns?
Dominant memory maker South Korea sees rise in NAND flash memory exports in sign worldwide chip slump may be nearing an end
Filing in California reveals Qualcomm is to axe 1,258 jobs in the US state, after previous warning of shrinking revenues
End of seven year patent battle by California Institute of Technology against Apple and its supplier Broadcom over Wi-Fi chips
Privacy move. California passes the Delete Act, so users can to remove their personal online data from a single page
European Commission ask whether Microsoft's Bing, Edge, and Apple's iMessage should be subject to Digital Markets Act (DMA)
US grants Samsung, SK Hynix indefinite licence to export high-end chip equipment to their factories in China amidst 'all-out war' over semiconductors
Developer of ChatGPT, OpenAI is said to be exploring making its own AI chips and is eyeing a potential acquisition target
Amid rising tensions with certain nations, EU officials urge member states to immediately conduct risk assessments of most sensitive tech
Access to Virtual Private Networks (VPNs) in Russia will be blocked from March 2024, Russian lawmaker claims
“Everyone talks about the open web, but there is really the Google Web,” testifies Satya Nadella in landmark trial against Google
Biden administration not blinking first, as Beijing is warned by US of imminent update to export rules on AI chips and chip-making tools
Appeal to reopen investigation into prison death of anti virus pioneer John McAfee is rejected by court in Spain
Netflix's DVD via post , which began back in 1998, has mailed its final DVD on Friday, as the service comes to an end
Panos Panay is hired by Amazon as head of device business, just weeks after his sudden departure from Microsoft
No escape. After successfully overturning last year its 2009 antitrust fine of €1.06 billion, European Commission re-imposes fine of €376.4m
Amazon to include adverts to its Prime Video service in 2024, unless users opt for a higher cost ad-free subscription plan
Japanese conglomerate Toshiba set to go private after successful $14 billion offer from private equity firm JIP