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The Attention Economy

The Attention Economy

Consumers face a tsunami of content; gaining their attention is vital. The attention economy is changing the relationships businesses have with their customers. What is the value of attention?

Mind Reading Marketing: Predictive Analytics Today

Mind Reading Marketing: Predictive Analytics Today

Being able to predict consumer behaviour has been the holy grail of marketing for decades. As businesses now collect masses of data about their customers and their behaviour and, with new AI tools currently available, is predictive analytics, a practical tool all companies can take advantage of?