Sky says customer service and content is helping company to profit ahead of mobile launch
Sky added 46,000 new broadband customers in the UK and Ireland over the past three months, giving it an estimated subscriber base of six million.
The company does not breakdown these figures into country, or whether connections are fibre or copper, but to put it into perspective, there are currently 19.8 million connections on BT Openreach’s network from all providers, including Sky, TalkTalk and BT itself.
TechWeekEurope has sought additional clarification from Sky.
In total, Sky added 70,000 customers during the third quarter, boosting its total user base to 12.4 million across UK and Ireland. Over the past year it has added 476,000 new subscribers to its telephone, broadband and television services, adding to a grand total of 12.4 million.
UK and Irish revenues rose by six percent to £6.2 billion over the past nine months, contributing significantly to the wider group’s turnover of £8.72 billion. Sky’s UK and Ireland business registered a £1.2 billion operating profit over the same period, a rise of 15 percent, with the Sky Group delivering £1.14 billion – an increase of 12 percent.
CEO Jeremy Darroch attributed the UK growth to Sky’s investment in content, new services such as Sky Q and improved customer service.
“It’s been another strong quarter for Sky,” he said. “Our strategy to broaden our business, expanding into new markets and customer segments, has delivered further excellent financial results with revenue up 5% and a double digit growth in profit.”
Sky’s next expansion will be into mobile, allowing it to offer quad-play packages to customers. It already has a mobile virtual network operator (MVNO) agreement with O2, with a view to launching later this year and it has been suggested that a merged O2-Three would be willing to offer Sky a fifth of the capacity of the combined network in a bid to get it past EU regulators.
It is understood Sky would be interested in such a proposal and believes the existence of three larger networks than two large, two small, would be a better situation for MVNO operators.
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