Why Hope Springs Eternal For Apple To Introduce An iPad Pro In 2017

She’s also stated in interviews as saying that at least limited production of that iPad has already begun.

Analyst Ming-Chi Kuo from KGI Securities is also sticking to statements that he expects Apple to release the iPad Pro in the spring of 2017.

The available evidence suggests that the next iPad Apple will introduce will be the 10.5-inch version. However, this iPad will have the same size chassis as the existing 9.7-inch iPad Pro, but with much smaller bezels to allow for the larger screen. These analysts are also expecting a new 12.9-inch iPad Pro.

iPad Pro 2017

Adding weight to the evidence for the imminent release of an updated iPad Pro is the recent release of a series of 15-second commercials based on Twitter comments by computer users. These commercials are fast, witty and extoll the virtues of the iPad Pro.

Considering that the original iPad Pro was released more than a year ago, it seems likely that the timing is intended to whet the viewer’s appetite for a new iPad Pro.

There’s also a video of the iPad Pro 2 that’s been uploaded to YouTube that seems convincing, although the source is not Apple and there’s no reason to believe Apple had anything to do with it. On the other hand, it gives a good look at what a 10.5-inch iPad would look like. At the very least it’s entertaining.

The fact that there doesn’t appear to be any major announcement coming from Apple is no longer a reason to dismiss the advent of a new iPad. The replacement for the iPad Air 2 simply started shipping in late March with little more than a press release. The new iPads just replaced the old ones in stores.

While Apple’s World Wide Developers Conference scheduled to start on June 5, any announcements at WWDC have been software related in the past. This means that you’re certain to hear about iOS 11, but unlikely to hear about any hardware, including a new iPad.

Looking at the way Apple has apparently started introducing their tablets, it seems reasonable to expect to see a new one shipped every couple of months during the summer, culminating in a new iPhone announcement in September.

Low-key introductions of products when they’re ready seems to make more sense for products that are really aimed at the workplace. Hype-filled extravaganzas that attend the typical iPhone introduction may be fine for consumer products, but for business, the buyers just want the products to come out when it makes sense—and that means when they’re ready for the market.

Originally published on eWeek

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