Samsung Electronics has offered consumers a glimpse of a new folding smartphone, dubbed the Galaxy Z Flip smartphone.
It offered the surprise teaser of the new device first hinted at last year, during the Academy Awards ceremony at the weekend.
Samsung is prepping for the Galaxy Unpacked event on 11 February, where the Galaxy Z Flip smartphone is expected to be officially unveiled.
The advert (found here) shows the phone in action, including flipping open to reveal a single large screen.
The advert also shows the square flip phone “sitting” at a 90-degree angle on a desk, with the top of the screen facing vertically for a better video chat experience.
It is reported that the smartphone will be in two colours – black and purple – and it looks to have a smaller outer screen on its shell, which will display notifications.
When the Motorola Razr clamshell is opened (or flipped open), instead of being presented with a screen and a physical keyboard as per the original device, the user is confronted with a single foldable display, much like the Galaxy Z Flip.
When it arrives, the Galaxy Z Flip will be Samsung second folding phone, after its troubled Samsung Galaxy Fold device was launched in 2019.
Samsung had intended to launch that device on 26 April 2019 in the US, and in the UK on 3 May, at a cost of $2,000 (£1,800).
The boss of Samsung, co-CEO DJ Koh in Juy 2019 had admitted that the delayed launch of its folding smartphone, was ‘embarrassing.’
He reportedly said he had pushed the Galaxy Fold to market “before it was ready.” An executive in June had confirmed that the faults had been fixed with the device.
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