Samsung Plots New Mystery Smartphone Range To Boost Sales

Tom Jowitt is a leading British tech freelance and long standing contributor to TechWeek Europe

Samsung is reportedly developing a brand new family of smartphones to revive flagging sales and is working on the Galaxy S6

Samsung is reportedly working on a mysterious new family of smartphones and has started work on a brand new Galaxy S6, as the Korean manufacturer seeks to revive flagging smartphone sales.

The company is the world’s largest smartphone manufacturer, but it revealed last month that lower smartphone sales had dented its profits in its most recent quarter, falling 60 percent to 4.1 trillion won ($3.8bn; £2.5 billion).

The decline was blamed on falling average smartphones prices because of a rise in mid-range devices, as well as increased competition from fellow Android smartphone manufacturers such as LG and Lenovo. Apple also released the iPhone 6 and 6 Plus within the last quarter.

Profit Squeeze

samsung galaxy A3To counter this, it seems that the company is planning a number of new developments to kick-start its smartphone sales. Samsung is reportedly working on its next flagship handset, the Galaxy S6, codenamed Project Zero.

That handset will apparently be redesigned from scratch rather than a simple upgrade to the S5.

But of more immediate interest is a possible new family of smartphones, details of which are very sketchy at the moment.

According to SamMobile, which cited ‘reliable sources’, Samsung is planning to launch new series of smartphones. The new smartphone family has no name yet, but will reportedly use a single letter naming convention, similar to that of the Galaxy ‘A’ and ‘S’ series.

Late last month, Samsung revealed its slimmest smartphone offerings yet, with the launch of the metal-bodied A3 and A5 devices in time for the Christmas shopping period. Those devices are directly targeted at young consumers, featuring mid-range specs at an affordable price.

Samsung is not just relying on smartphones however for growth. The company is also be hoping for growth in its wearable technology division, especially following the publication of recent research that estimates the market will be worth over £100 million to UK retailers this Christmas.

The company recently claimed that a lack of ‘smart technology’ means that the UK economy is losing £9.25 billion a year because consumers and businesses are failing to get the most out of devices such as smartphones and connected devices. UK businesses stand to lose £5.6 billion over the next 12 months unless adoption is accelerated, with Samsung claiming each firm could save an average of £81,000 if smart technology was rolled out in every department, but found that one in ten had not deployed any such innovations.

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