Nokia has said it will improve Symbian next year after concerns the mobile operating system is falling behind the likes of Apple and RIM
Nokia has outlined its strategy for the coming year that will include improvements to an upcoming version of the Symbian user interface, as well as a ‘major product milestone.’
The company was speaking at its annual Capital Markets Day event in Helsinki, Finland. Its 2010 forecast comes at time when Nokia facing increasing competition from the likes of Apple’s iPhone, Research in Motion’s BlackBerry, and a slew of Android-based devices in the global handset market.
While the largest mobile handset maker in the world, Nokia’s market share has slipped during consecutive quarters, with the company seeming to struggle to again find the right path forward. In a 23 November research note, Mark McKechnie, an analyst with Broadpoint AmTech, wrote that he expected Nokia to set a strategy at the meeting that included meeting large-volume orders with Symbian phones, and Maemo and Linux phones on the high end.
And indeed, Nokia said it has big plans for Symbian.
“In 2010, we will drive user experience improvements, and the progress we make will take the Symbian user interface to a new level,” said Nokia CEO Olli-Pekka Kallasvuo, according to a statement from Nokia.
“As an operating system, Symbian has reach and flexibility like no other platform, and we have measures in place to push smartphones down to new price points globally, while growing margins,” Kallasvuo continued. “I see great opportunity for Nokia to capture new growth in our industry, by creating what we expect to be the world’s biggest platform for services on the mobile.”
Nokia forecasted that in 2010, mobile device volumes will increase approximately 10 percent over 2009 numbers. Timo Ihamuotila, Nokia’s chief financial officer, said the company was well-positioned to take advantage of this growth.
“Going into 2010, the overall mobile devices market is stabilising and it is growing more in the areas where Nokia has competitive advantages,” said Ihjamuotila. “We believe that by executing on the operational priorities we have set, Nokia will be competitive in both mobile phones and smartphones and will improve its value share.”
Executives announced that Nokia will re-engineer the Symbian user interface, and introduce a “major product milestone” before the middle of 2010, and again toward the end of the year.
Other specified goals were to deliver Nokia’s first Maemo 6-powered mobile computer in the second half of 2010; to increase the portion of touch and QWERTY devices in its smartphone portfolio; to expand its services business; to provide developers with better tools, to help grow the Ovi ecosytem; to further optimise the business model for the industry’s lowest-cost mobile phones; and to continue building its service offerings to emerging markets.
Nokia is targeting to have its services sector deliver net sales of 2 billion euros (£1.8 billion) in 2011, and to have 300 million active users for its services by the end of 2011.
In a 2 December note, Broadpoint AmTech’s McKechnie said Nokia’s announcements were in line with his expectations, and went on to write that Nokia’s “European and emerging market strongholds [are] challenged by wider iPhone and Blackberry distribution. We remain concerned that despite a recovery for the overall industry in 2010, smartphone competition will move aggressively to [Nokia’s] ‘backyard’ in Europe.”
He went on to say Broadpoint remains concerned about “weak smartphone unit shipments,” and Nokia falling behind Research In Motion and Apple in the smartphone race.