Categories: Mobile AppsMobility

Apple Buys UK Startup VocalIQ To Make Siri Smarter

Apple has reportedly purchased Cambridge-based VocalIQ, a UK start-up specialising in human-machine communication, whose technology could be used to improve Siri, wearables and even CarPlay.

Apple appeared to confirm the deal with a statement saying “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” the Financial Times reported.

TechWeekEurope has contacted Apple for further information but had not received a response at the time of publication.

Talkative

The acquisition could see Siri being able to use contextual details to provide better information and answers to a user’s questions, such as which restaurants are best for a certain occasion, or which shops are the most convenient to access.

The deal, which also apparently sees Apple set up an R&D office space for VocalIQ’s staff in Cambridge, has been estimated at somewhere between $50m (£33m) and $100m (£65m), although this has yet to be confirmed by either party.

“Since 2011, we’ve been working on the development of a smart platform that learns your natural conversation flow – and uses it to control your devices,” VocalIQ’s website says. “Our aim is to augment and impact our experiences with machine interaction – changing every aspect of everyday lives.”

The company, which was set up in 2011, grew out of more than a decade of academic research at the Spoken Dialogue Systems Group at University of Cambridge, UK and are driven by a team of world-class engineers, researchers and entrepreneurs.

First launched on Apple’s devices back in 2011, Siri has rapidly become increasingly integral to the iPhone and iPad, as well as recently moving into the Apple Watch and the company’s in-car operating system, CarPlay.

Do you know all about the Internet of Things? Take our quiz!

Mike Moore

Michael Moore joined TechWeek Europe in January 2014 as a trainee before graduating to Reporter later that year. He covers a wide range of topics, including but not limited to mobile devices, wearable tech, the Internet of Things, and financial technology.

Recent Posts

Vodafone Germany Confirms 2,000 Job Losses, Amid European Restructuring

More downsizing at Vodafone after German operation announces 2,000 jobs will be axed, as automation…

15 hours ago

AI Poses ‘Jobs Apocalypse’, Warns Report

IPPR report warns AI could remove almost 8 million jobs in the United Kingdom, with…

16 hours ago

Europe’s Longest Hyperloop Test Track Opens

European Hyperloop Center in the Netherlands seeks to advance futuristic transport technology, despite US setbacks

16 hours ago

NHS Scotland Confirms Clinical Data Published By Ransomware Gang

NHS Dumfries and Galloway condemns ransomware gang for publishing patients clinical data after cyberattack earlier…

18 hours ago

Fewer People Using Twitter After Musk Takeover – Report

Research data suggests fewer people are using Elon Musk's X, but platform insists 250 million…

21 hours ago

Julian Assange Wins Temporary Reprieve For US Extradition Appeal

US assurances required. Julian Assange handed a slender reprieve in fight against his extradition to…

23 hours ago