What do you know about Windows 10? Try our quiz!
Worldwide tablet sales suffered another quarter of decline as consumers increasing turned to more premium devices, new figures have revealed.
Data from IDC estimated that 65.9 million tablets were shipped in the last three months of 2015, down 13.7 percent from the same period last year.
Overall, total tablet shipments for 2015 were 206.8 million, down 10.1 percent from 230.1 million in the prior year, as users increasingly chose to stick with the device they had rather than looking to upgrade.
Check out TechWeekEurope’s list of the top 10 tablets for businesses here!
In its place, however, were sales of detachable tablets, which feature a separate keyboard connected to the device, which more than doubled their shipments since the fourth quarter of last year.
These devices, which include Apple’s iPad Pro and Microsoft’s Surface Pro 3, saw huge success thanks to being marketed as PC replacements, with IDC estimating that Apple took first blood in this battle, selling just over two million iPad Pros while Microsoft sold around 1.6 million Surface devices, the majority of which were Surface Pro and not the more affordable Surface 3.
“With these results, it’s clear that price is not the most important feature considered when acquiring a detachable – performance is,” commented Jean Philippe Bouchard, Research Director, Tablets at IDC.
Despite suffering a 21.8 percent decline in growth compared to the previous year, Apple maintained its place as the world’s top tablet vendor in 2015, taking 24.0 percent market share. This put the company ahead of Samsung (16.2 percent) and Lenovo (5.4 percent), with Asus and Huawei rounding out the top five.
What do you know about Windows 10? Try our quiz!
Swedish telecoms giant Ericsson blamed “challenging mobile networks market” and “further volume contraction” for job…
Dramatic downfall. Sam Bankman-Fried sentenced to 25 years in prison for masterminding $8bn fraud that…
Fallout avoidance? Tesla buyers in the US must be shown how to use the FSD…
Amazon completes its $4bn investment into AI firm Anthropic, after providing an additional $2.75bn in…
While AI promises unparalleled efficiency, productivity, and innovation, questions regarding its environmental impact loom large.…
Shares in Donald Trump’s social media company rose about 16 percent after first day of…