Categories: Mobility

IFA 2017: Huawei Adds AI Processing Muscle To Mobile Chipset

Chinese networking giant Huawei has announced a chipset with built-in support for artificial intelligence, part of a broader strategy aimed at making smartphones more powerful and less reliant on cloud-based processing.

The Kirin 970 chipset is powered by an 8-core CPU and a new-generation 12-core GPU and is built using a 10-nanometre manufacturing process that puts 5.5 billion transistors into an area of one square centimetre.

‘Neural Processing Unit’

It’s Huawei’s first mobile chipset to feature a dedicated Neural Processing Unit (NPU) aimed specifically at handling AI processing chores.

As a result Huawei claimed it can carry out tasks with up to 25 times the performance and 50 times greater efficiency than a cluster of quad-core Cortex-A73 CPUs. ARM’s processor designs, such as the Cortex-A73 launched last year, are the most widely used architecture in mobile devices.

Huawei’s Mate 9 flagship smartphone.

Huawei said the Kirin 970 processed 2,000 images per minute in an image-recognition test, faster than other chips on the market.

The company said it aims to add capabilities to mobile devices to result in a “significantly better” user experience.

Current AI-based services, such as Amazon’s Alexa, Apple’s Siri, Google Assistant or Microsoft’s Cortana, rely on sending data to remote servers for processing, but Huawei said onboard processing can improve latency and stability, as well as protecting user data by keeping it on the device.

Loading ...

‘Intelligent devices’

“Huawei is committed to turning smart devices into intelligent devices,” stated Richard Yu, chief executive of Huawei’s consumer business group. “The Kirin 970 is the first in a series of new advances that will bring powerful AI features to our devices.”

In January at the CES trade conference Huawei announced its 8-core Mate 9 flagship smartphone would be the first mobile device to have Amazon’s Alexa installed on it, marking another milestone in virtual assistant’s move beyond the Amazon Echo speaker.

Huawei said it sees on-device AI and cloud AI complementing one another and spurring the development of new capabilities.

On-board AI can handle large amounts of sensor data, says Huawei.

For instance, on-board processing can help smartphones deal with large amounts of sensor data that can make devices “more cognitive of user needs” and create a more personalised experience.

Under the company’s “+Intelligence” strategy, discussed in its annual report last year, Huawei plans to build AI into all its devices, networks and industries.

“Artificial intelligence will place heavy demands on computing performance, energy efficiency, and device-cloud synergy,” Huawei said in the report. “Meeting these demands and creating a better intelligent experience will take a synthesis of capabilities across both chipsets and the cloud.”

How well do you know the cloud? Try our quiz!

Matthew Broersma

Matt Broersma is a long standing tech freelance, who has worked for Ziff-Davis, ZDnet and other leading publications

Recent Posts

Microsoft Executive Indicates Departmental Hiring Slowdown

Amid concern at the state of the global economy, a senior Microsoft executive tells staff…

2 days ago

Shareholders Sue Twitter, Elon Musk For Stock ‘Manipulation’

Disgruntled shareholders are now suing both Twitter and Elon Musk, over volatile share price swings…

2 days ago

Google Faces Second UK Probe Over Ad Practices

UK's competition watchdog launches second investigation of Google's ad tech practices, and whether it may…

2 days ago

Elon Musk Raises His Contribution To Twitter Acquisition

But one of Elon Musk's biggest backers on the Twitter board has tendered his resignation…

2 days ago

Broadcom Confirms VMware Acquisition For $61 Billion

Entry into cloud infrastructure software for US chip firm Broadcom after it confirms reports it…

3 days ago