The “world’s fastest smartphone” gets a cheaper little brother, but is missing some key components
Honor, the new consumer brand from Huawei, has revealed its second smartphone, the dual-SIM 3C, as it looks to target to low-cost device market.
The 3C, which will cost just £109.99 upon its release next week, with pre-orders opening on Amazon today.
The 5 inch device packs some impressive specifications for the price, with a 1.3 GHz quad-core processor and 2GB of RAM. However you do get an 8MP rear and 5MP front camera, which are rare in devices this cheap, and should attract selfie fans who are watching the pennies.
Honor also says the 2300mAh battery in the 3C will last for more than a day’s heay usage, and thanks to patented power saving technologies can offer around 300 hours on standby.
The real selling point should come from the fact that the 3C is a dual-SIM device, meaning customers can use two different SIM cards, eliminating the need to carry around more than one device.
This should make it appeal to businesses looking for a low-cost work device, and to developers keen to test out their apps or services without spending a lot on hardware.
The low price point does mean that the 3C is missing some key components, however, most notably lacking 4G compatibility, meaning it is at the opposite end of the scale from its bigger brother. The 3C only runs Android 4.2 Jelly Bean, putting it far behind many smartphones currently on the market, and is also limited to 8GB of internal storage, although this can be boosted to 32GB with an SD card.
“The Honor 3C is made for a digital audience who demand for new technology at affordable prices,” said Lars-Christian Weisswange, Honor’s European managing director marketing. “The smartphone is at the centre of this always-on generation’s lives, keeping them connected with their world 24/7.”
Chinese manufacturer Huawei unveiled Honor last month as it attempts to gain more of a foothold in the Western smartphone market. The brand launched with the release of Honor 6, which the company dubbed “the world’s fastest smartphone” due to its ability to support 4G speeds of up to 300Mbps.
The brand, which says it is living by the motto “By the consumer, for the consumer”, is pursuing a C2B (consumer to business) strategy which focuses investment away from glitzy high-street launches and towards research and development, which it says is hugely different to most other offerings on the market.
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