EE Rounds Off 2014 By Hitting 7.7m UK 4G Customers

Mobile network EE has revealed it added more than 5.7m new customers to its 4G network throughout 2014.

The company can now boast 7.7m 4G customers throughout the UK, beating its initial target of 6m customers, making it the country’s biggest provider of superfast networks.

This has also led to a huge upswing in the amount of data processed by EE’s network, with the company reporting that six times more 4G data was uploaded and downloaded by customers in 2014 than in 2013, driven largely by the sharing of photos and videos across social media, as well as higher amounts of video streaming on mobile devices.

The company says it was able to deal with this increase by doubling the available capacity across its entire 4G network in 2014, and will also be introducing 4G+ in London and the UK’s busiest areas this year to support more users and maintain speeds.

East London’s Tech City area boasted the three busiest 4G mobile sites in 2014: Silicon Roundabout, Hoxton and Shoreditch High Street.

Growth

However, the network has no plans to rest on its laurels, and revealed it only plans to keep on expanding the reach of its network, which currently covers more than 80 percent of the UK population, with the aim of reaching 98 percent by the end of 2015.

The company revealed that it had connected added 350 more cities and towns in 2014, with more than 200 added in the last three months alone. EE’s 4G network also connected over 1,000 small towns and villages throughout the UK, opening up faster and more reliable communications for people living in remote locations.

The figures mark the end of what has been a successful year for EE, which was also named by watchdog RootMetrics as the best operator in the UK. However, an Ofcom study also revealed it was the most complained about network too – a reputation that could be exacerbated by the company’s decision to introduce some charges for calls to customer services.

Do you know all about 4G and the mobile future? Take our quiz!

Mike Moore

Michael Moore joined TechWeek Europe in January 2014 as a trainee before graduating to Reporter later that year. He covers a wide range of topics, including but not limited to mobile devices, wearable tech, the Internet of Things, and financial technology.

Recent Posts

Ericsson To Cut 1,200 Jobs in Sweden Amid ‘Challenging’ Market

Swedish telecoms giant Ericsson blamed “challenging mobile networks market” and “further volume contraction” for job…

13 hours ago

FTX’s Sam Bankman-Fried Sentenced To 25 Years In Prison For $8bn Fraud

Dramatic downfall. Sam Bankman-Fried sentenced to 25 years in prison for masterminding $8bn fraud that…

14 hours ago

Elon Musk Orders FSD Demo For Every Tesla US Sale

Fallout avoidance? Tesla buyers in the US must be shown how to use the FSD…

14 hours ago

Amazon Pumps Another $2.75 Billion Into Anthropic

Amazon completes its $4bn investment into AI firm Anthropic, after providing an additional $2.75bn in…

16 hours ago

The Sustainability of AI

While AI promises unparalleled efficiency, productivity, and innovation, questions regarding its environmental impact loom large.…

19 hours ago

Trump’s Truth Social Makes Successful Market Debut

Shares in Donald Trump’s social media company rose about 16 percent after first day of…

19 hours ago