Strong iPhone, Mac and services sales contribute to revenues of £32bn, but Apple Watch is lumped in with Apple TV, Beats and accessories
Apple claims strong sales of iPhones, services and the Apple Watch contributed to a 33 percent increase in revenue to $49.6 billion (£31.73bn) during the third quarter of its 2015 financial year, but the company has still not revealed how many smartwatches it has sold.
The Apple Watch has been grouped with Apple TV, Beats headphones and accessories into the ‘other products’ category, which witnessed a 49 percent year-on-year increase in sales to $2.64 billion (£1.69bn), but with no exact sales figures provided, it’s difficult to gauge just how well the smartwatch has performed.
Analyst sales estimates vary between 2.5 million and 4.2 million units, numbers which would make Apple the world’s largest wearable manufacturer, but a lack of concrete numbers could have led to a decline in share price as investors hopes the company could create a brand new, wildly-successful product category like it has done in the past diminish.
iPhone sales rose by 35 percent to 47.5 million, fuelling a massive 59 percent rise in revenue to $31.4 billion (£20bn), while Mac sales increased by 9 percent to 4.8 million, causing revenue to jump by the same number to $6 billion (£3.84bn).
Services, such as the App Store, enjoyed a record 12 percent increase in revenue to $5 billion (£3.2bn), but iPad sales continue to fall, this time by 18 percent to 10.9 million, with revenue declining by 23 percent to $4.5 billion (£2.88bn).
“We had an amazing quarter, with iPhone revenue up 59 percent over last year, strong sales of Mac, all-time record revenue from services, driven by the App Store, and a great start for Apple Watch,” said Tim Cook, Apple CEO. “The excitement for Apple Music has been incredible, and we’re looking forward to releasing iOS 9, OS X El Capitan and watchOS 2 to customers in the fall.”
iPhone sales could be boosted further later this year when Apple unveils its widely-expected new handsets, while media speculation has already suggested a new version of the Apple Watch is in the works.
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