TalkTalk offers cheap mobile data to customers as part of quad-play push
TalkTalk is looking to tempt more of its broadband customers to its mobile service with the launch of a £12 plan offering unlimited calls, texts and data.
The company claims the 30 day rolling plan is better value than EE, O2, Three and Vodafone’s cheapest “unlimited” deals, although 4G is offered with these competing tariffs.
Should a TalkTalk customer cancel their broadband, the price is increased to £24 a month for the same deal, making it just as expensive as rival’s offerings.
TalkTalk agreed a new Mobile Virtual Network Operator (MVNO) deal with O2 last year as the former Carphone Warehouse-subsidiary seeks to offer quad-play packages of mobile, landline, broadband and television services, increasing revenue and fostering customer loyalty.
“We’ve successfully driven down the average cost of broadband and TV packages in Britain, giving millions of families more for their money. Now we’re doing the same for mobile,” claimed Tristia Harrison, TalkTalk consumer managing director. “Now we’re doing the same for mobile.
“Savvy shoppers are realising that a separate mobile package costs significantly more than taking it together with their broadband and TV. And our great value All-in mobile SIM isn’t just for people streaming and downloading day in day out. For those simply after the best price, this is an unbeatable deal.”
Much of TalkTalk’s recent growth can be attributed to affordable, no-frills services but takeup of fibre has been relatively modest. However TalkTalk has plans to connect 60 percent of the UK with to 1Gbps speeds through Fibre to the Premise (FTTP) networks as part of a joint venture with Sky and CityFibre.
This will help free the company from being dependent on BT’s Openreach network, but will also aid TalkTalk Business’s B2B ambitions. The unit claims to be one of the fastest growing telecoms businesses in the UK and posted a 9.3 percent increase in revenue during the first half of 2014.