Attention, Londoners! Facebook Wants You To Vote

Facebook is showing its support for democracy with a new campaign that aims to encourage London’s youth to vote.

The social media network, which counts millions of users in the UK, has teamed up with the Electoral Commission to promote the latter’s voter registration service to users in the capital ahead of the upcoming Mayoral elections on May 6.

The campaign is today displaying a “voter reminder message” (pictured below) on the newsfeeds of users in the capital who are within the eligible age range to vote, and include a link to the Gov.UK portal where they can sign up ahead of the deadline on April 19.

Sign up

Registering on the Gov.UK portal will also make voters eligible to participate in the referendum on the UK’s membership of the European Union on June 23.

The move follows a similar successful initiative launched last year ahead of the UK General Election, which resulted in more than 15 million people viewing the registration reminder.

Facebook has also previously shared registration reminders ahead of elections in the US and Ireland, and in advance of the 2014 Scottish Independence referendum.

“Over 35 million people in the UK use Facebook, considerably more than the number of people who voted in the last General Election,” said Theo Lomas, Facebook’s politics & government specialist for the EMEA region.

“We’re seeing that millions of them are already turning to Facebook to share their views on the forthcoming elections as well as the broader European referendum debate. However, participating in the discussion online isn’t enough to get your opinion counted.  If you’re not registered, you can’t vote. It’s that simple. We hope through partnerships like this one with the Electoral Commission, we can make sure more people will know how to cast their ballot and have their say.”

How much do you know about Facebook? Try our quiz!

Mike Moore

Michael Moore joined TechWeek Europe in January 2014 as a trainee before graduating to Reporter later that year. He covers a wide range of topics, including but not limited to mobile devices, wearable tech, the Internet of Things, and financial technology.

Recent Posts

Google Ordered To Pay $43m By Australian Court

Search engine Google fined $43 million by Australian court for tracking Android users location data…

1 day ago

Hacker Touts Data Sale Of 48.5m Users Of Covid App – Report

Personal data of 48.5 million Chinese citizens who used Shanghai's Covid App, is being offered…

1 day ago

Facebook Tests Default End-to-End Encryption For Messenger

Privacy move. Platform tests secure storage of people's chats on Messenger, in a move sure…

1 day ago

UK’s CMA Begins Probe Of Viasat Acquisition Of Inmarsat

British competition regulator the CMA, begins phase one investigation of $7.3 billion merger between Inmarsat…

2 days ago

Cisco Admits ‘Security Incident’ After Breach Of Corporate Network

Yanluowang ransomware hackers claim credit for compromise of Cisco's corporate network in May, while Cisco…

2 days ago

Google Seeks To Shame Apple Over RCS Refusal

Good luck convincing Tim. Google begins publicity campaign to pressure Aple into adopting the cross…

2 days ago