OpenX Confirms 2014 Net Revenue Surpassed £66 Million

OpenX, one of the world’s biggest programmatic advertising firms, has said that it exceeded $100 million (£66 million) net revenue in 2014.

Programmatic advertising is the business of buying and selling ad space using automated software, and OpenX is looking to present a challenge to Google in the online advertising world.

Announcing its milestones from 2014, the company’s core monetisation business (encompassing the OpenX Ad Exchange and the OpenX SSP) 70 percent year-over-year.

Significant milestone

OpenX CFO Tom Fuelling said: “Exceeding $100 million in net revenue is a significant milestone and reflects a CAGR over the past five years of 100 percent. Our business continues to grow rapidly and achieved a profitable scale that delivered double digit EBITDA performance in 2014.”

OpenX also earned the top spot in the Pixalate Global Seller Trust Index for running the highest quality exchange inventory. Pixalate’s Global Seller Trust Index is the industry’s first comprehensive Real-Time Bidding (RTB) quality rating standard, evaluating RTB quality from more than 400 active exchanges and ad networks.

“This was an extraordinary year for OpenX as we solidified our position as a distinctive creator and operator of exceptional programmatic advertising markets,” said OpenX CEO Tim Cadogan.

“We remained ultra-focused on enabling publishers to build their businesses through monetising great content and helping brands maximise the value of their campaigns. Perhaps most fundamentally, for the past few years we have been addressing head-on the quality challenge our industry faces and in 2014 saw third-party studies that recognise our position at the forefront of the industry on this vital issue.”

Take our search engines quiz here!

Ben Sullivan

Ben covers web and technology giants such as Google, Amazon, and Microsoft and their impact on the cloud computing industry, whilst also writing about data centre players and their increasing importance in Europe. He also covers future technologies such as drones, aerospace, science, and the effect of technology on the environment.

Recent Posts

AI Researchers In West, China Identify AI ‘Red Lines’

Leading AI researchers in the West and China identify key 'red lines' that AI must…

52 mins ago

Nvidia Introduces Next-Generation ‘Blackwell’ AI Chips

Nvidia introduces next-generation AI accelerator chips at GCT 2024 developer conference amidst surge in demand

1 hour ago

Apple In Talks With Google To Bring Gemini AI To iPhones

Apple reportedly in talks with Google to use Gemini for generative AI tasks on iPhones…

2 hours ago

US Senators Voice Support For TikTok Bill

Some US senators say they support bill that could result in TikTok ban, while US…

2 hours ago

Government Wants Flying Taxis In Operation By 2028

Flying taxis could become reality in UK in next four years under new government action…

3 hours ago

SpaceX ‘Developing Spy Satellites’ For US Agency

SpaceX reportedly developing network of hundreds of low-orbit spy satellites for US intelligence agency under…

3 hours ago