Programmatic ad firm boasts 70 percent year-over-year monetisation growth
OpenX, one of the world’s biggest programmatic advertising firms, has said that it exceeded $100 million (£66 million) net revenue in 2014.
Programmatic advertising is the business of buying and selling ad space using automated software, and OpenX is looking to present a challenge to Google in the online advertising world.
Announcing its milestones from 2014, the company’s core monetisation business (encompassing the OpenX Ad Exchange and the OpenX SSP) 70 percent year-over-year.
OpenX CFO Tom Fuelling said: “Exceeding $100 million in net revenue is a significant milestone and reflects a CAGR over the past five years of 100 percent. Our business continues to grow rapidly and achieved a profitable scale that delivered double digit EBITDA performance in 2014.”
OpenX also earned the top spot in the Pixalate Global Seller Trust Index for running the highest quality exchange inventory. Pixalate’s Global Seller Trust Index is the industry’s first comprehensive Real-Time Bidding (RTB) quality rating standard, evaluating RTB quality from more than 400 active exchanges and ad networks.
“This was an extraordinary year for OpenX as we solidified our position as a distinctive creator and operator of exceptional programmatic advertising markets,” said OpenX CEO Tim Cadogan.
“We remained ultra-focused on enabling publishers to build their businesses through monetising great content and helping brands maximise the value of their campaigns. Perhaps most fundamentally, for the past few years we have been addressing head-on the quality challenge our industry faces and in 2014 saw third-party studies that recognise our position at the forefront of the industry on this vital issue.”
Take our search engines quiz here!