Hootsuite Unveils Facebook, Twitter, YouTube & Instagram Video Integrations


Video is “crucial” to organisations as they evolve their digital transformation strategies, says Hootsuite

Social media management platform, Hootsuite, has developed video integrations with YouTube, Facebook, Twitter and Instagram.

Hootsuite says this will enable organisations to manage their videos from a single platform, reducing complexity and increasing reach across social channels to improve engagement with customers.

Audience engagement

Ryan Holmes, CEO of Hootsuite, said: “Our new video integrations with YouTube, Facebook, Twitter, and Instagram underscores how crucial video is to organisations as they evolve their digital transformation strategies. These integrations will better support our clients who are investing in video for broad appeal, promotion and education to really engage and grow their audience.”

In the evolving digital landscape, video is becoming an integral communication channel for many organisations. For example, in 2015, Facebook more than doubled its daily video views to 8 billion. YouTube has more than 1 billion users, almost one-third of all people on the Internet. And tweets containing video generate more than twice as many retweets as those without video.

Hootsuite believes that integrations with YouTube, Facebook, Twitter, and Instagram will let companies better manage their videos alongside other social media initiatives. From the Hootsuite platform, users can approve, schedule, and publish videos across social networks. The video integrations also allow users to monitor comments and collaborate securely as a team to manage multiple accounts so that they can respond faster to customers inquires.

Patrick Gillooly, director of digital communication and social media at Monster, said: “Video is a key element of our content marketing and social media strategy, as audiences now expect compelling, near-real-time visual content. At Monster, we have recently invested in growing our video capabilities, as we know it is where our employer and job-seeker audiences are active.

“The video integration with Hootsuite gives us the ability to efficiently manage the video workflow, easily engage with our audience, monitor and quickly respond to comments on Youtube, and find other great video content to grow our fans and followers.”

With the YouTube integration, Hootsuite says it is providing a more efficient way for organisations to fully manage both owned and unowned channels – from content discovery to campaign execution to insights through analytics apps in the Hootsuite App Directory. Directly from Hootsuite, users are said to be able to:

– Multiply a video’s impact by sharing it across multiple social networks

– row an audience by scheduling and publishing videos at the best time

– Respond faster to fans and followers by monitoring comments, with the ability to approve, delete and mark as spam

– Monitor competitors, industry trends and uncover compelling videos worth sharing

– Reduce the complexity of video management by sharing access to YouTube channels across departments and teams

– Work seamlessly in managing videos from the office or on the go with the Hootsuite iPhone, iPad and Android apps

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