There’s no need for me to argue the value of social media for businesses. Every day, stories crop up about exciting new social channels and the brands that are using them effectively to engage their customers.
However, there are just as many stories about company blunders on Twitter, Facebook and LinkedIn. So if you are putting together a social media marketing strategy, it’s important to understand the basics.
Whether you are promoting a large corporation or a small start-up, the following tips can help you to create and maintain a positive relationship with your target audience.
First of all, think logically about which social media channels are the best for your business. If you are trying to reach consumers, Twitter and Instagram may be better channels for you. If your company is B2B focused, LinkedIn is where it’s at.
The person, or team, you hire to implement your strategy, and measure the results, should be an experienced social media expert trained on how to use the specific channels that your company has chosen to utilise. Placing responsibility on the shoulders of an intern, or a member of staff with spare time but minimal experience, is not good enough. Once you have the right person in place, it is better for them to focus on building an effective social media strategy for a few channels, rather than spreading themselves too thinly. So be selective.
British regulator invites feedback on major partnerships Microsoft and Amazon have struck with smaller AI…
Another 20 staff have been fired by Google over Israel protest and their “completely unacceptable…
Censorship row brewing down under, after the Australian Prime Minister calls Elon Musk an 'arrogant…
Financial regulator asks New York judge to impose $5.3 billion in fines against Terraform Labs…
Lightweight artificial intelligence model launched this week by Microsoft, offering more cost-effective option for Azure…
ByteDance protest falls on deaf ears, as Senate passes TikTok ban or divest bill, with…