Tesco Launches Google Glass App For Hands-Free Shopping

Supermarket giant Tesco has launched an app for Google Glass which uses image-recognition technology to provide shoppers with more information on their purchases.

Created by the company’s in-house Tesco Labs research and development team the Tesco Grocery Glassware app allows shoppers to browse the price of goods, view nutritional information and add items to their shopping basket hands-free.

Users can either scan a product’s barcode for more information or to add to a basket, or perform a voice search before selecting the right product using the Glass headset.


The app links to a shopper’s Tesco.com account, automatically adding products to the customer’s online basket for them, which can then later by reviewed and ordered using a computer, tablet or mobile.

“At Tesco we want to ensure we have the means in place to allow customers to shop whenever and however they want, which is why we’re testing the possibilities of customers topping up their online basket with Glass,” said Pablo Coberly, innovation engineer at Tesco Labs.

“We don’t envisage Glass becoming the new platform for shopping as its functionality is different, and more immediate,” said Coberly. “Instead, it compliments other devices and integrates shopping into everyday life because products can be ordered or added as and when customers realise they need replacing.

“We’ve intentionally kept functionality very basic given the early stages of customer use of Glass. We’re keen to see how customers react to shopping with Glassware and welcome feedback or suggestions from customers using Glass.”

Google Glass users can install Tesco Grocery Glassware through MyGlass on their mobile or on desktop.

Think you know about wearable tech? Try our quiz!

Mike Moore

Michael Moore joined TechWeek Europe in January 2014 as a trainee before graduating to Reporter later that year. He covers a wide range of topics, including but not limited to mobile devices, wearable tech, the Internet of Things, and financial technology.

Recent Posts

TikTok ‘Halts E-Commerce Expansion Plans’

TikTok reportedly scraps plans to expand TikTok Shop livestream commerce in Europe and US after…

7 hours ago

European Parliament Passes Landmark Tech Regulations

European Parliament votes to adopt Digital Markets Act and Digital Services Act, but campaigners warn…

7 hours ago

Indian Economic Police Raid Offices Of Smartphone Maker Vivo

Indian economic crime agency Enforcement Directorate raids dozens of locations across India belonging to China's…

9 hours ago

French Music Service Deezer Slumps On Market Debut

Spotify and Apple Music competitor Deezer falls below opening price after long-delayed IPO in Paris…

10 hours ago

Foxconn Expects Stronger Sales In Spite Of Economic Gloom

iPhone manufacturer Foxconn revises full-year expectations upward amidst strong consumer and data centre demand, bucking…

11 hours ago

Samsung ‘To See Profits Jump’ On Data Centre Demand

Industry analysts expect Samsung's profits to jump 15 percent for the second quarter as strong…

12 hours ago