Lloyds Brings Mobile Banking To Your Smartwatch

Lloyds Bank customers will now be able to get alerts about the latest special offers sent straight to their wrist following a new initiative launched by the bank.

Lloyds will start sending push notifications about special deals with selected retailers to customers’ smartwatches and smartphones, meaning they can stay connected wherever they go.

The launch is part of an expansion of Lloyds’ Everyday Offers service, which allows customers to earn up to 15 percent cashback on purchases made at a range of leading retailers , including the likes of Argos, Morrisons and the Body Shop.

The first phase of push notifications (pictured below) will include alerts of when new weekly offers are added to the service, and to let customers know that their cashback has been added to their account.

The notifications will also be used to alert customers if one of their transactions has been chosen for It’s On Us, another service from the bank which selects 1,000 transactions each week that get fully reimbursed up to a value of £500.


Lloyds, which claims more than 1.5 million people use its mobile banking app, says the launch represents the “first step” towards a broader push notification service the banking group plans to deliver.

“In a busy world, we are constantly thinking of new ways to help customers interact with us more efficiently,” said Adrian Bryant, director of digital at Lloyds Bank. “The new push notifications will make it more convenient for customers to get the latest updates on their Lloyds Bank Everyday Offers rewards.

“We are delighted to have over two and a half million mobile customers, of which one and a half million have downloaded our five star app, helping them manage their finances on their terms, in a way and time that suits them.”

YouGov research from last year that found approximately 2.8m people in the UK currently own a wearable technology device, which is likely to increase to 6.1m by September 2015, meaning that adoption of wearable devices will have more than doubled within a year from 6 per cent to 13 percent of the entire UK population.

Suits you? Try our Wearable Tech quiz!

Steve McCaskill

Steve McCaskill is editor of TechWeekEurope and ChannelBiz. He joined as a reporter in 2011 and covers all areas of IT, with a particular interest in telecommunications, mobile and networking, along with sports technology.

Recent Posts

The State of Quantum Security

No longer a technology on the distant horizon, quantum computing brings with it security challenges…

8 hours ago

US Carmakers Warn Over Upcoming Electric Vehicle Incentives

Climate and tax bill worth $430bn passed by US Congress last week could immediately eliminate…

9 hours ago

Mercedes-Benz And CATL To Build Massive EV Battery Plant In Hungary

Mercedes-Benz and world's biggest EV battery maker CATL to build 7.3bn euro battery plant in…

9 hours ago

ESA In Talks With SpaceX Over Launches To Replace Soyuz

European Space Agency confirms it is in talks with SpaceX over using Falcon 9 as…

10 hours ago

Disney Brings Ads To Streaming Platform As It Surpasses Netflix

Disney to introduce ad-supported version of Disney+ in December along with price hikes, as it…

10 hours ago

Meta Gathers AI Data As Chatbot Calls Zuckerberg ‘Creepy’

Facebook parent Meta gathers data from user interactions with latest chatbot as BlenderBot 3 criticises…

11 hours ago