March 10, 2014

Michelle Maisto Lead

Microsoft Must Find Its Creative Voice

Back in 2009 At MacWorld, John Gruber, of the Daring Fireball blog, gave a talk called the “The Auteur Theory of Design”. Gruber argued that just as films benefit from having an auteur—a director with a vision who is constantly making decisions—so could other disciplines. He gave the example of a theoretical software company —