Categories: CloudCloud Management

Dropbox Opens German Office Ahead Of AWS Partnership

Dropbox has opened an office in Hamburg, Germany, calling the move a ‘natural next step’ as it prepares to offer its cloud services from Amazon Web Services (AWS) data centres in the country later this year.

The opening marks the fifth European office Dropbox has in Europe, following on from Dublin, London, Paris, and Amsterdam.

The office will serve the DACH region (Germany, Austria, and Switzerland), an area Dropbox claims to be most popular Dropbox region in the world per capita. Germany has also seen a tripling in the use of Dropbox Business over the past two years, the company claims, with Berlin, Hamburg, and Munich particular hotspots.

Growth

Europe is important for Dropbox, especially as the company sets up its long-term growth plan to compete with Google, Microsoft and Amazon and their respective storage offerings. Dropbox claims that around three quarters of its users are outside of the US and a significant portion of that usage is by European businesses and consumers.

Loading ...
Hamburg

The expansion also comes at the height of Europe’s data privacy conversation, as the Privacy Shield framework for data sovereignty and transfer is getting ironed out.

Dropbox announced earlier this year that from the third quarter of 2016, European business customer file contents will be held in Germany, in partnership with Amazon Web Services (AWS).

The move looks to boost Dropbox’s enterprise appeal in Europe. With a host of business customers already signed up in Europe (TamTam, Channel 4, Boots, and Conde Nast to name a few), Dropbox will be anticipating the privacy workaround will only make it more of an appealing platform to Germany and the privacy conscious.

Loading ...

“We love helping people around the world work better together, and users in the DACH region (Germany, Austria, and Switzerland) love working with Dropbox. One in three internet users in DACH are now on Dropbox, and they’ve created over 163 million connections to date by sharing documents and folders,” said Dropbox.

Take our cloud quiz here!

Ben Sullivan

Ben covers web and technology giants such as Google, Amazon, and Microsoft and their impact on the cloud computing industry, whilst also writing about data centre players and their increasing importance in Europe. He also covers future technologies such as drones, aerospace, science, and the effect of technology on the environment.

Recent Posts

Ericsson To Cut 1,200 Jobs in Sweden Amid ‘Challenging’ Market

Swedish telecoms giant Ericsson blamed “challenging mobile networks market” and “further volume contraction” for job…

5 hours ago

FTX’s Sam Bankman-Fried Sentenced To 25 Years In Prison For $8bn Fraud

Dramatic downfall. Sam Bankman-Fried sentenced to 25 years in prison for masterminding $8bn fraud that…

6 hours ago

Elon Musk Orders FSD Demo For Every Tesla US Sale

Fallout avoidance? Tesla buyers in the US must be shown how to use the FSD…

7 hours ago

Amazon Pumps Another $2.75 Billion Into Anthropic

Amazon completes its $4bn investment into AI firm Anthropic, after providing an additional $2.75bn in…

8 hours ago

The Sustainability of AI

While AI promises unparalleled efficiency, productivity, and innovation, questions regarding its environmental impact loom large.…

11 hours ago

Trump’s Truth Social Makes Successful Market Debut

Shares in Donald Trump’s social media company rose about 16 percent after first day of…

12 hours ago