Cross Channel: Ingram Micro, Digital Transformation Demands And Dell EMC

cross channel

All the news from the world of the IT channel, including Ingram Micro’s move into cloud security and Dell EMC’s changes to service provider support

Welcome to Cross Channela weekly round up of the most pertinent stories from our sister site ChannelBiz, where you can find out all the latest developments, views and strategies from the world of the channel.

Ingram Micro to Build Cloud Security Business

Ingram Micro Cloud says cloud security will be a key area for the distributor growth over the next 12 months.

The company has pledged to make several investments into cybersecurity innovation in the coming months, including plans to expand its wrap-around services for channel partners, and the launch of an Ingram Micro Cloud security business unit later in the year.

Cloud Security

“Alongside infrastructure and services, security is one of three strategic pillars for the Ingram Micro Ecosystem of Cloud over the next 12 to 18 months, which were identified in alignment with core areas of forecasted growth in the channel,” said Apay Obang-Oyway, director, Cloud Northern Europe at Ingram Micro Cloud.

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Channel Must Adapt to Meet Digital Transformation Demands

The channel needs to figure out how to respond to increased customer demands around digitalisation, according to NetApp.

Speaking at a panel session at its recent UK Backup as a Service (BaaS) launch, Matt Watts, director, technology and strategy EMEA, NetApp said the industry is seeing a pace of change never seen before.

“Customers expect more from partners and vendors and we need to understand how we offer broader services that meet the needs of the market. Furthermore, data is now the only asset of lasting value for many companies. Data is the currency of the digital economy and NetApp is the company that manages and protects the world’s data,” he said.

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Dell EMC Shores Up Service Provider Support

Dell EMC has announced several changes to its Cloud Service Provider Partner programme track, including a new solutions engineering practice.

The programme covers communications service providers, cable multiple system operators, hosting/co-location providers, public cloud providers, vertical market cloud specialists, and consumer webtech providers.


The vendor says it has strengthened partner compensation benefits, including revenue-based rebates and access to both earned- and proposal-based business development funds. It has also improved rewards for cloud resale partnering between participants in the Dell EMC Partner Programme Cloud Service Provider and Solution Provider tracks.

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