Box Signs Up Airbnb, LinkedIn, Spotify And Twitter


Box adds digital businesses to its customer base, claiming firms of all sizes need to adapt to the cloud

Box has signed a number of leading digital businesses to its platform, including Airbnb, LinkedIn, Spotify, Twitter and Zenefits to its growing list of customers, which already includes Cisco, Eurostar and GE.

Aaron Levie, Box CEO, says the deals show how the shift to the cloud and new ways of working is impacting all sizes and types of business.

“Organisations of all sizes are facing new competitive forces requiring them to move faster, build smarter products, make better decisions based on data and collaborate globally,” said Aaron Levie, CEO of Box (pictured below). “This information-driven transformation requires organisations to contend with new ways of working that reshape their organisations and markets.

New customers

Box CEO Aaron Levie 1“We are incredibly excited to work with these organizations to empower employees with better access to information, drive more productivity company-wide, and scale with them as they grow.”

Rental site Airbnb will use Box to share documents and images, while LinkedIn will use the platform for internal and external collaboration and to help its media teams to share large files. Spotify says Box will let its teams create and manage documents and to work on files simultaneously.

Twitter is using Box to replace employee’s personal drives and says it will “streamline” project management with internal and external parties. Online HR provider Zenefits will roll out Box to its sales and customer support teams so they can both access files from a central location.

“Airbnb is all about people and experiences; our goal is to create a sense of belonging. We apply that same vision to our IT strategy, implementing systems and solutions that will help the business scale,” said Mike Jennings, head of Global IT at Airbnb. “Box makes it easy for our employees to collaborate and always have access to the documents teams need to be productive.”

Box floated on the stock exchange earlier this year and had made a number of moves to appeal to as many businesses as possible. Security has been a particular area of focus, with Levie suggesting more acquisitions could be on the cards to complement other measures, such as the launch of Enterprise Key Management (EKM) for companies that want to manage their own encryption keys. The firm also recently entered into a major partnership with IBM, which will see the two firms integrate their respective cloud services.

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