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Linkedin Drops Twitter Feeds As Partnerships Dies

Tom Brewster is TechWeek Europe's Security Correspondent. He has also been named BT Information Security Journalist of the Year in 2012 and 2013.

A LinkedIn and Twitter partnership comes to an end as the latter looks to get a grip on the developer ecosystem

LinkedIn will no longer display tweets after Twitter ended a three year partnership with the business social networking service.

Twitter says it wants to have its services delivered more consistently, and have developers build into Twitter, rather than let them create services that take people away from the core platform.

Twitter Feeds on what?

“We want to make sure that the Twitter experience is straightforward and easy to understand — whether you’re on or elsewhere on the web,” said Twitter’s Michael Sippey, via a blog post.

“These efforts highlight the increasing importance of us providing the core Twitter consumption experience through a consistent set of products and tools. Back in March of 2011, my colleague Ryan Sarver said that developers should not ‘build client apps that mimic or reproduce the mainstream Twitter consumer client experience’.

“That guidance continues to apply as much as ever today. Related to that, we’ve already begun to more thoroughly enforce our Developer Rules of the Road with partners, for example with branding, and in the coming weeks, we will be introducing stricter guidelines around how the Twitter API is used.”

LinkedIn said little on the matter, but confirmed customers would still be able to share updates on Twitter by posting them on LinkedIn, via a simple share option.

“If you had previously synced your LinkedIn and Twitter accounts, and selected the option to share Tweets on LinkedIn, those Tweets generated from Twitter will no longer appear on LinkedIn.  There will be no other changes to your LinkedIn experience,” LinkedIn’s Ryan Roslansky said in a blog post.

A year ago, Twitter bought the popular client Tweetdeck, signalling tighter control of its ecosystem. Twitter is also plotting a crackdown on abuse over the social network. It will going after the trolls, one of whom targeted MP Louise Mensch this year and was subsequently prosecuted.

Last month, Mensch decided to set up her own micro-blogging rival, Menschn, designed to be more “on-topic” than Twitter.

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