MarketingMobilitySmartphonesWorkspace

The BlackBerry Z10: A New Era For RIM

Phones 4U reviews the latest smartphone from Canada

The recent launch of the BlackBerry Z10 has signalled the start of new era for Canadian smartphone moguls RIM (who have finally changed their name to BlackBerry). There are hopes that this full touchscreen device sporting the new BlackBerry 10 software can resurrect the company after a tough 2012, but can BlackBerry really compete against the might of Android and iOS?

BlackBerry LogoZ10 features

At first glance, you’d be forgiven for thinking that the Z10 was any other handset rather than a BlackBerry. RIM has moved away from the traditional QWERTY design featured on the majority of its handsets, in favour of a 4.2-inch multi-LCD display. This HD screen is bright and offers crisp visuals, whether you’re watching a movie, playing a game, or using any of the phone’s other features.

A display such as this is going to require some power – fortunately RIM has included a 1.5GHz dual-core processor to keep everything running smoothly. Navigation around the UI was lag free, as was gameplay and video playback.

BlackBerry 10 functionality

The BB10 software has been designed to provide users with quick access to every single feature, and central to this is something called the BlackBerry Hub. It’s essentially an area where texts, emails, BBM and social networking messages are gathered together to provide a single view of all communication. A swift right swipe reveals the BlackBerry Hub, no matter what else you’re running at the time.

Other highlights include BlackBerry Balance – a feature that allows you to split your UI into two different profiles to keep your work and personal data separate, and extended functionality on the 8 megapixel camera, in the form of Time Shift. Time Shift allows a user to isolate a person’s face in a photograph that they’ve taken and rewind a few frames to get the best shot. It’s a really handy feature if your friends always blink when you take a snap.

Competitive edge?

We think you’ll agree that RIM has definitely pulled something interesting out of the bag, and whether or not the Z10 can compete with offerings from Samsung and Apple remains unclear. One thing is certain though – the Canadians aren’t giving up without a fight.

To find out even more about the BlackBerry Z10 and the BlackBerry 10 operating system check out our handy video review.

This guest blog was written by Abbi Cox from  Phones 4u, one of the UK’s leading online mobile retailers.

 

How much do you know about BlackBerry smartphones? Take our quiz!