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New Samsung Tablet Touches Down At The 2012 Super Bowl

Max 'Beast from the East' Smolaks covers open source, public sector, startups and technology of the future at TechWeekEurope. If you find him looking lost on the streets of London, feed him coffee and sugar.

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Samsung plots to bedazzle billions with a surprise entry in the American football spectacular

The successor to the popular Samsung Galaxy Tab will be presented at the Mobile World Congress (MWC) in Barcelona next month. The original Android tablet was the first serious rival to Apple’s iPad, and sold 600,000 units in its first week. So it comes as no surprise that Samsung is pulling out all the stops ahead of this important launch.

Rumours before the rumble

According to unconfirmed, but very believable rumours from the Android And Me Website, the as-yet-unnamed tablet will feature a dual-core 2 GHz Exynos 5250 processor and an 11.6 inch screen with up to 2560×1600 resolution. It will run the latest Android 4.0, otherwise known as Ice Cream Sandwich.

But Samsung groupies may not have to wait until the end of February to find out more about the tablet. Yesterday, the company released a Twitter teaser that suggests a big-budget advertisement will be premiered during US Super Bowl on 5 February:

“We’re telling fans first: next Sunday we launch a device so revolutionary only an ad in America’s biggest game can do it justice.”

This will give the company access to an audience that is almost twice the size of the UK population. So the question remains what this device that needs such vast exposure could be. It is already known that Samsung is set to launch the Galaxy S Advance smartphone. Since Samsung has already announced the details for this and there is nothing revolutionary about it, it is likely the mysterious device could only be the next generation Galaxy Tab.

What happened to Galaxy S Advance?

If Samsung did not wait until MWC to announce the dual-core smartphone, they must have something better in store. Many were certain Galaxy S Advance was to be the centerpiece of Samsung exhibition. Later, a rumour surfaced that there would be a delay, but the specifications of the device would be out before summer. Contrary to all expectations, the announcement came yesterday, and it does not break new ground.

The device offers similar specifications to the original Galaxy S: a four-inch super AMOLED screen, same five megapixel camera but slightly more RAM. The only notable addition is a 1GHz dual-core processor.