PC shipments are still predicted to grow in 2012, with Gartner pointing to emerging markets as a key driver
Global PC shipments in 2012 are on track to reach a total 368 million units, a 4.4 percent rise from 2011, according Gartner’s latest forecast.
In the Gartner report, PC shipments are forecast to see higher growth by the end of 2013, when shipments are expected to reach more than 400 million units.
While the economic environment and supply issues played a key part in the weaker PC market, Gartner noted it was a lesser concern to PC vendors, compared with the far greater issue of changing consumer dynamics.
“PC shipments will remain weak in 2012, as the PC market plays catch-up in bringing a new level of innovation that consumers want to see in devices they purchase,” said Ranjit Atwal, research director at Gartner. “The real question is whether Windows 8 and Ultrabooks will create the compelling offering that gets the earlier adopter of devices excited about PCs again.”
Gartner analysts said that 2011 redefined the landscape of the device market, and the use of applications such as email, social networking and Internet access – traditionally the domain of the PC – are now being used across media tablets and smartphones, making these devices in some cases more valued and attractive.
“Consumers will now look at a task that they have to perform, and they will determine which device will allow them to perform such a task in the most effective, fun and convenient way,” Atwal said. “The device has to meet the user needs, not the other way ’round.”
The Gartner report said it expects Ultrabooks, high-performance notebooks powered by Intel silicon, would garner greater attention in the latter half of 2012 as the industry looks for this platform to reinvigorate the mobile PC form factor. “However, PCs will face more competition as we see new media tablets based on operating systems from Android and Microsoft, as well the new iPad,” Atwal said.
He also said Gartner researchers expect the shift to the personal cloud will accelerate as consumers increasingly adopt cloud-based services as part of their digital ecosystem, explaining the evolution of the personal cloud will challenge vendors across all mobile devices markets.
It may also add to the hurdles for PC vendors to overcome in order to revive PCs and differentiate them from tablets. Atwal cautioned the creation of content capabilities of PCs might not be enough to counteract the better content consumption capabilities of media tablets.
Moreover, mature PC markets will continue to be replacement-market driven and their volumes will be much less than their emerging market counterparts.
“Emerging markets are key to driving worldwide PC growth in both the short and long term, and our expectation is that 2012 and then 2013 onward will be supported by growth in emerging markets as their share increases from just over 50 percent in 2011 to nearly 70 percent in 2016,” said Atwal. “Emerging markets have very low PC penetration, and even with the availability of other devices, we still expect a steady uptake of PCs.”