Pre-orders of new devices are already stronger than expected, Samsung executive claims
Samsung says the Galaxy S7 and S7 Edge are set to become its most popular smartphones ever as the company looks to consolidate its position as the world’s biggest handset maker.
The new devices have already seen stronger than expected pre-order figures, according to Koh Dong-jin, president of Samsung’s handsets business, since the public were able to register their interest on February 22.
Koh made the claim at a press briefing in South Korea last night, however no concrete figures were disclosed, and there’s no way of knowing yet what Samsung’s sales targets for the devices are.
But a surge in pre-orders could be just what is needed to revive Samsung’s flagging smartphone business.
Back in January, the company’s financial results revealed that its net profit slid almost 40 percent year-on-year to 3.22 trillion won (£1.8bn) as demand for smartphones fell across the world, especially among the increasingly crowded Android market.
This was despite the company’s mobile division actually recording slim profits for the second consecutive quarter following a period of some turmoil, a trend which the new devices are hoped to continue.
First revealed at Mobile World Congress (MWC) last month, the 5.1 inch Galaxy S7 and 5.5 inch S7 Edge both feature day long battery life, enhanced camera and more powerful hardware than their predecessors.
The devices are set to go on general sale in the UK and other markets on March 11, available in three colour schemes and costing £569 and £639 for the Galaxy S7 and S7 Edge respectively.
However, the version being sold in the UK will not be as powerful as those in some other markets, as the British version of Samsung’s latest devices will be powered by an in-house Exynos 8890 processor – not the Qualcomm’s Snapdragon 820 chipset used in other countries, and which scored higher in independent benchmarking tests.
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