Demand for new devices is ‘much higher’ than anticipated
It may be set to become the company’s biggest money-spinner yet, but Samsung was apparently caught unawares by just how popular the Galaxy S6 and S6 Edge smartphones would be.
The company has revealed that the demand for both the flat-screen and curved-screen models of its new flagship smartphones is “much higher” than initially planned for.
The device went on sale in the UK on April 10, and is currently available to order both from the Samsung store and from high street retailers and networks including Vodafone, Carphone Warehouse, Three, EE and O2.
“Although there may be some difficulties for the short term, we will do our utmost to secure enough supply for our global consumers,” Samsung told Reuters in a statement.
Samsung had revealed it had already secured 20 million pre-orders of both the Galaxy S6 and S6 Edge in just a few weeks following the opening of pre-orders, describing the the response to its latest devices as “really huge”.
However, the company’s mobile chief J.K. Shin did state last week that there could soon be a supply shortage for the curved-screen Galaxy S6 Edge model due to unprecedented levels of demand.
Both devices feature a 5.1in QuadHD 577ppi Super AMOLED screen and two souped-up camera which the company says trounces that of the iPhone 6 and 6 Plus. The 16MP rear and 5MP front-facing camera feature F1.9 lenses and high-resolution sensors to provide superior image quality, even in low light, thanks to new technology which combines multiple images to create the best photo.
They are powered by the world’s first 14nm 64-bit octa-core processor along with a newly-developed LPDDR4 RAM which Samsung says makes the 6.8mm thick device one of the fastest in the world.
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