The Finish company looks to make its return by providing Chinese consumers with a fully-featured smartphone
Nokia will start its return to the smartphone market in China with the release of the Nokia 6, an Android mobile that aims to capture some of the Finish company’s former glories.
While no set launch date has been given other than “early 2017”, the Nokia 6 marks the first step for a potential comeback for Nokia after the rise of smartphones from the likes of Apple and Samsung eroded its once dominant position in the mobile phone sector.
The Nokia 6 will launch under the HMD brand Nokia launched as a subsidiary to handle its smartphone second coming.
Externally the Nokia 6 has a 5.5 inch display featuring a full HD resolution and 401 ppi pixel density, with the usal suspects of a 3.5mm audio jack, micro USB port, and rear and forward facing cameras sporting 16MP and 8MP lenses respectively. Corning Gorilla Glass has been used on the display to portect it from scrstches and damage when in the hands of clumsy users.
Under the hood the Nokia 6 makes use of Qualcomm’s eight core Snapdragon 430 chip running at a speed of 1.4GHz, which is match with 4GB on RAM. On board storage weighs in at 64GB, but the lack of a micro SD port means that’s all the storage Chinese users will get, meaning they will have to tap into cloud storage services, though the Android platform has no shortages of those.
Details of the battery and its capacity were not disclosed by Nokia at the time of writing.
Offering one storage option and one colour seems to be a move by Nokia to keep its return to the smartphone world as smooth as possible, avoiding manufacturing costs with the need to produce multiple variants of the Nokia 6. And by targeting China initially, by working with retailer JD.com, the company is looking to tap into the vast market the nation has of tech savvy people.
“China is the largest and most competitive smartphone market in the world. It is no coincidence that we have chosen to bring our first Android device to China with a long-term partner,” said Nestor Xu, vice president of the Greater China region at HMD Global.
“JD.com is known for its upwardly mobile customer base and it has for many years believed in the Nokia brand and sold millions of our products to Chinese customers. Launching our first smartphone device, in such a strategically important market, with JD.com a trusted online retailer marks a signal of intent.”
With stiff completion in the smartphone market, time will tell is Nokia can make a successful re-entry into the mobile hardware arena.
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