WhatsApp changes terms and conditions to allow businesses to send users messages and to give Facebook more information for ad targeting
Facebook and WhatsApp have been adamant that in-app advertising would never be added to the messaging application and so the companies have been looking at other ways of monetising the user base.
Since the £19 billion takeover, Facebook has scrapped the annual subscription fee, added voice calls and launched desktop messaging in a bid to increase use and maximise the value of the acquisition.
“The updated documents also reflect that we’ve joined Facebook and that we’ve recently rolled out many new features, like end-to-end encryption, WhatsApp Calling, and messaging tools like WhatsApp for web and desktop.
“As we announced earlier this year, we want to explore ways for you to communicate with businesses that matter to you too, while still giving you an experience without third-party banner ads and spam.
The terms and conditions also make reference to the end to end encryption and promise that neither Facebook nor WhatsApp can read the content of messages. They documents also claim Facebook will never share numbers with advertisers for targeted ads.