Subscription-based YouTube Red service will launch next week and feature exclusive content
YouTube has revealed it will be launching a premium version of its site that will allow users to watch videos without being interrupted by adverts.
YouTube Red will initially be available in the United States from October 28, costing $9.99 a month, however users who sign up through Apple’s app store will pay $13 a month.
The service will include exclusive videos from some of the site’s most famous creators, as Google and its parent company Alphabet looks to monetise one of its most popular websites, with the site’s free version continuing much the same way.
“For years, YouTube’s fans have been telling us they want more—more choice when watching their favourite content, more ways to support their favourite creators and, above all, the option to watch their favourite videos uninterrupted,” Matt Leske, YouTube’s senior product manager, wrote in a blog post.
Describing YouTube Red as “a new membership designed to provide you with the ultimate YouTube experience”, Leske also noted that the service would allow users to save videos to watch offline on their phone or tablet, or play videos in the background.
The company also announced the launch of a new music service, YouTube Muisc, which it says makes discovering, watching and listening to music easier than ever.
Users can now enjoy a “personal journey” through linked tracks that automatically creates a playlist based on your music choices and the songs the site thinks you’ll love.
Today’s launch is the latest move by Alphabet to accelerate the amount of money that can be made via YouTube as it goes past its tenth birthday.
Back in May, the site introduced TrueView ,a new ecommerce platform which allows viewers to buy goods just by clicking on an advert link, especially those using a mobile device to access content on YouTube.
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