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PayPal Commerce Lets Retailers Place ‘Buy’ Buttons Everywhere

Michael Moore joined TechWeek Europe in January 2014 as a trainee before graduating to Reporter later that year. He covers a wide range of topics, including but not limited to mobile devices, wearable tech, the Internet of Things, and financial technology.

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New PayPal platform will let merchants put ‘buy’ buttons in social media, apps, email and adverts in bid to make e-commerce easier

PayPal Commerce will allow businesses to show off their products in more places than ever before by letting them place ‘Buy’ buttons on social media, emails and online adverts.

Developed in-house by Paypal’s Braintree payment processing business, Commerce will also offer APIs to companies who want to develop their own commercial applications.

Leading the way

PayPal - Shutterstock - © Gil C“For almost two decades now, PayPal has led the way by providing commerce solutions for merchants and consumers as commercial behaviour has evolved,” said PayPal’s Harper Reed.

“It started with the migration online in the late 90s, built momentum in the early 2000s with millions of Internet users buying and selling on e-commerce enabled stores and marketplaces, and has continued over the last several years with the explosion of mobile commerce.

“PayPal Commerce is the infrastructure that will enable retailers to deliver open, distributed commerce experiences that only PayPal and Braintree together can deliver. It provides services for partners to create a wide variety of contextual commerce experiences, and tools for retailers to reach and engage consumers beyond the boundaries of their web storefronts.”

The launch is PayPal’s latest attempt to make e-commerce easier.

Last year, the company confirmed that it was bringing its web-based One Touch for Web platform to the UK, allowing shoppers to pay for goods or services with just one tap or click – eliminating the need to enter in login information each time they reach a checkout.

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