MarketingSocialMedia

How Hootsuite Plans To Protect You From Social Media Security Risks

Duncan MacRae is former editor and now a contributor to TechWeekEurope. He previously edited Computer Business Review's print/digital magazines and CBR Online, as well as Arabian Computer News in the UAE.

Google + Linkedin Subscribe to our newsletter Write a comment

Hootsuite teams up with ZeroFOX to helps users identify social threats, directly From the Hootsuite Dashboard

Social media management platform, Hootsuite, has partnered with social media security firm, ZeroFOX, to protect companies from threats on social media.

With ZeroFOX for Hootsuite, more than 12 million of Hootsuite’s customers will be able to identify, manage and tackle social media threats and fraudulent activities with ZeroFOX, all from within the Hootsuite dashboard.

Meeting customer needs

The integration has been built in an effort to meet the needs of customers from a wide variety of industries, including regulated financial services, government, healthcare, retail, food and beverage and consumer packaged goods.

social media marketing campaignWith ZeroFOX for Hootsuite, it is claimed users will be able to:

● Protect their accounts from brand impersonations, customer scams, fraud and malicious links
● Monitor their accounts, hashtags and brand assets, and issue takedowns for malicious profiles and content
● Automatically identify and remediate risks in a Hootsuite stream, all while monitoring other social media activities

Kevin Zellmer, VP of business development at Hootsuite, said: “Businesses can face real risks on social media, and they need solutions to help detect, respond and resolve threats quickly and effectively.

“Today, we’re teaming up with ZeroFOX to give our customers seamless access to a best-in-breed social media security solution and help them proactively address threats. ZeroFOX joins Hootsuite’s open ecosystem platform which supports more than 200 business applications and integrations. This allows users to extend social media into existing systems and programs.”

James Foster, CEO at ZeroFOX, said: “The time to address the growing risks of social media is right now. Organisations are growing more reliant on social for customer engagement, sales and revenue growth, and brand enhancement. Considering we have never seen such a dynamic yet dangerous landscape, this strategic investment warrants protection.”

How much do you know about Twitter? Try our quiz!