InnovationWearable Tech

Apple Watch ‘To Go On Sale In March’

Michael Moore joined TechWeek Europe in January 2014 as a trainee before graduating to Reporter later that year. He covers a wide range of topics, including but not limited to mobile devices, wearable tech, the Internet of Things, and financial technology.

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Reports say Apple’s smartwatch is on a few months away from hitting the shelves

The Apple Watch could go on sale to the public in just a matter of weeks, according to new reports.

The smartwatch, Apple’s first attempt at wearable technology, will start shipping by the end of March, cementing what had up till now been a very vague “Spring 2015” release date.

Before the launch, Apple store staff will begin receiving training about the device in the middle of next month, sources told 9to5Mac, with stores across the United States sending representatives to a central training base to learn about the watch.

Apple Watch (2)Lurking

Apple has  been coy about the release date for the device ever since its unveiling at the launch of the iPhone 6 and 6 Plus last September.

March has generally been considered the most likely date for a release, especially following the leak of an internal email from Angela Ahrendts, Apple’s senior vice president of retail and online stores, which seemed to confirm the watch would appear that month.

Despite many observers predicting that the Apple Watch could kickstart the smartwatch industry, a recent study showed that many consumers were still unsure about the device.

A survey by investment firm Piper Jaffray found that customers are being unusually coy when it comes to pledging their support for Apple’s first wearable, with only seven percent of American iPhone owners saying they would be buying the Apple Watch.

This is down from 10 percent who said they would be prepared to buy the device in September 2013, and 8 percent following the device’s reveal in September 2014, as customers wait for Apple to reveal more details about the device before committing to a purchase.

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