InnovationMobilityWearable Tech

Apple Watch Confirmed For April Launch

Michael Moore joined TechWeek Europe in January 2014 as a trainee before graduating to Reporter later that year. He covers a wide range of topics, including but not limited to mobile devices, wearable tech, the Internet of Things, and financial technology.

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Another market for Apple to dominate?

Apple has confirmed that its first ever wearable technology device, the Apple Watch, will launch in April.

Speaking on a conference call discussing the company’s recent record-breaking quarterly financial results, company CEO Tim Cook confirmed that the device would go on sale in a few months’ time, adding that Apple was, “making great progress in the development of it.”

“The creativity and software innovation going on around Apple Watch is incredibly exciting,” Cook said, following a short period detailing the progress of Apple Pay. “We can’t wait for our customers to experience them when Apple Watch becomes available.”

Apple Watch (2)Watch out

Following its unveiling last September alongside the iPhone 6 and 6 Plus, many industry observers had expected the Apple Watch to launch in March, in keeping to the company’s vague ‘Spring 2015’ release date.

Reports earlier this month had said that Apple store staff were set to begin receiving training about the device in the middle of next month, with stores across the United States sending representatives to a central training base to learn about the watch.

Despite many observers predicting that the Apple Watch could kickstart the smartwatch industry, a recent study showed that many consumers were still unsure about the device.

A survey by investment firm Piper Jaffray found that customers are being unusually coy when it comes to pledging their support for Apple’s first wearable, with only seven percent of American iPhone owners saying they would be buying the Apple Watch.

This is down from 10 percent who said they would be prepared to buy the device in September 2013, and 8 percent following the device’s reveal in September 2014, as customers wait for Apple to reveal more details about the device before committing to a purchase.

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