Huawei wants to take start competing with IBM and EMC with storage on a global scale
Huawei has set itself the goal of becoming the world’s third biggest storage vendor by 2018, if a company spokesperson’s comments to Reuters are to be believed, battling EMC and IBM in a race to the top.
Speaking to the news agency, Huawei’s storage product line president Fan Ruiqi said: “We don’t want to just be No.1 in China…We want to be at least the top 3 in the world by 2018.”
The Shenzen-based, $47bn giant was the fastest growing storage vendor year-over-year in the second quarter of 2015, according to Gartner. The growth, standing at 58 percent, stood in contrast to the declining growth of Huawei’s US rivals such as HP, NetApp, Oracle.
Fan said that he expects to see Huawei’s data storage revenue to hit $2 billion by 2018.
But Huawei’s storage success in China outweighs its success abroad. Huawei makes up almost a quarter of China’s domestic data storage market, but globally, it has a market share of just 3.3 percent. Compared to IBM’s 11.7 percent, EMC’s 32 percent, and NetApps’s 10.6 percent, there is a lot of catching up to do.
In October, Huawei unveiled plans to sell more solid-state flash drives in Europe, and commenced an official “strategy” to up its flash sales in the region.
The OceanStor Flash Strategy, announced today at Huawei’s European CIO forum in Lisbon, will see flash drives embedded into its storage products sold in Europe, following the strategy’s launch in China back in September. It was also September when Huawei signed a flash deal with flash memory provider Micron.