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3 Ways Salesforce IoT Cloud Could Boost Your Sales

Duncan MacRae is former editor and now a contributor to TechWeekEurope. He previously edited Computer Business Review's print/digital magazines and CBR Online, as well as Arabian Computer News in the UAE.

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The ‘massively scalable’, real-time event processing engine connects billions of events with Salesforce

This week at Dreamforce, Salesforce’s annual conference in San Francisco, the CRM company launched Salesforce IoT Cloud.

It has been created to empower businesses to connect data from the Internet of Things (IoT), as well as any digital content, with customer information, giving context to data and making it actionable – all in real-time.

But how, exactly, could it benefit you and your business? Here are three of Salesforce IoT Cloud’s main capabilities:

IoTListen to the world at IoT scale

IoT Cloud connects everything to Salesforce. In addition to the Internet of Things, connecting to phones, wearables, windmills and industrial turbines and other devices, IoT Cloud connects data from websites, social interactions and more to Salesforce. By connecting the billions of real-time events and digital content with Salesforce, the IoT Cloud brings customer context to transactional data.

Trigger actions with real-time rules

With IoT Cloud, business users can use intuitive, point- and-click tools to define, modify and set rules and logic for events that can trigger actions across Salesforce. A global fleet management company, for example, can enforce passenger safety standards by setting filters for ‘hard brakes’ or “hard accelerations” and defining rules that trigger in-car sensors to log service cases reporting possible instances of erratic driving. Or, a national retailer holding a holiday sale can set rules based on loyalty program status, inventory or sales performance, triggering retail beacons to send discount offers to in-store shoppers in real-time.

1:1 proactive engagement through Salesforce

IoT Cloud aims to work seamlessly across the Salesforce Customer Success Platform to surface insights and trigger real-time 1:1, personalised actions for sales, service, marketing or any other business process. For example, a thermostat provider can parse through billions of events gathered from weather forecasts, sensors and temperature settings to proactively alert customers on how to manage their HVAC usage within their predefined budget. Or, a vehicle assistance service partnering with an auto brand can send personalised offers on behalf of local dealers based on sensor data that tracks fluid levels and mileage.

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