IBM’s Clearleap acquisition will bolster IBM Cloud’s video capabilities
IBM has purchased a cloud-based video services company, hoping that the acquisition will buffer up its ability to offer users access to videos from any device at any time.
Clearleap, which was founded in 2008, will be integrated into IBM’s cloud platform, where it will “provide enterprises with a fast and easy way to manage, monetize and grow user video experiences and deliver them securely over the Web and mobile devices”.
Financial details of the acquisition were not disclosed.
IBM suggested that the purchase was the result of customers across industries demanding a secure, scalable, and open cloud-based solution to manage their video services.
“Clearleap joins IBM at a tipping point in the industry when visual information and visual communication are not just important to consumers, but are exploding across every industry,” said Robert LeBlanc, senior vice president, IBM Cloud. “This comes together for a client when any content can be delivered quickly and economically to any device in the most natural way.”
Clearleap itself said that its services are optimised for massive scalability. Such promises have attracted the business of networks like HBO, BBC America, the NFL, and Time Warner Cable in the past for televised events that attract millions of viewers in a short timeframe.
The Georgia, Atlanta based company will be channelled through IBM’s global data centres, with customers having access to Clearleap’s open API framework.
“With consumer demand for video growing exponentially, the business of creating compelling and personalized video experiences is booming. This makes the acquisition by IBM…a perfect fit,” said Braxton Jarratt, CEO of Clearleap.
“As a part of IBM, we can extend the capabilities and global reach of the Clearleap innovations to grow and scale like never before.”