Citrix Tempts VMware Users With Migration Program

The gloves are coming off in the virtualisation market after Citrix launched a migration program designed to lure users away from VMware to Citrix’s XenServer or Microsoft’s Hyper-V

Citirx continues its pursuit of VMware’s vast installed base after it launched a migration program, called Project Open Door, in an effort to lure VMware customers to its own XenServer virtualisation platform or Microsoft’s Hyper-V technology.

The common threat in the migration pitch is Citrix Essentials management software, which integrates with both XenServer and Hyper-V. Citrix officials also argued that XenServer and Hyper-V are cheaper alternatives to VMware’s vSphere 4 or ESX platforms.

Project Open Door includes free support, training and migration tools to enterprises that move from using VMware’s ESX or vSphere virtualisation platforms to XenServer or Hyper-V managed by the Citrix Essentials management software.

N. Louis Shipley, group VP and general manager of Citrix’s XenServer Product Group, noted the rise in popularity of the Citrix and Microsoft virtualisation offering, and touted the management capabilities and cost of those offerings when compared with VMware.

“With the price of virtualisation continuing to rise from other vendors, more and more enterprise customers are switching a portion of their production servers to the Citrix and Microsoft virtualisation platforms,” Shipley said in a statement.

The project, which runs through March 2010, is aimed at businesses that decommission five or more VMware vSphere 4 or VI3 servers and replace them with XenServer for Microsoft Windows Server 2008 Hyper-V, in addition to choosing the Citrix Essentials management offering.

Citrix Essentials include storage integration via the software’s StorageLink technology, automated lab and stage management and dynamic workload balancing, according to company officials. The result is easier interoperability for managing virtual machines across heterogeneous environments, they said.

Citrix released Citrix Essentials in February, integrating the software with both XenServer and Hyper-V in a pitch to become the top server virtualisation rival to VMware.

Those making the switch will get a free five-incident support pack for every five servers converted, plus a voucher for six hours of online training. In addition, the businesses will receive free migration tools to make the switch from VMware to Citrix or Microsoft.

In support of Project Open Door, Citrix also released statements from eight customers talking about their decisions for choosing Citrix.