19 September 2007
Point 6 use Flowmation to Rebrand Avent Product Range after Philips Merger

The merger of Philips and AVENT left Point 6 Design with a challenge, to rebrand and reprint every piece of packaging and every marketing communication item for their client. This would have been a challenge for any company, but with hundreds of different packs, leaflets and advertisements involving thousands of retouched images, this was an immense task. Amazingly, Point 6 Design achieved this in just 6 months.

Point 6 Design has been working with AVENT, the global leader of baby feeding accessories, for 14 years. During this time they have helped AVENT transform from an £8 million company to it’s current £130 million turnover, having been responsible for all the design and production of AVENT’s packaging, advertising campaigns, POS material and product support literature.

In 2006 AVENT merged with Philips. This posed a challenge for Point 6 Design as they had to rebrand the entire product range along with all of the associated advertising and promotional material. This ran into thousands of assets. At the same time the files had to be made available to Philips in locations around the world. Flowmation handled this without any issues, one library was set up to house the old style assets and one was set up to hold the new Philips style material. All of the Philips offices were given access to download assets, ensuring the latest versions of assets were used.

David Tulett, Point 6 Design’s Creative/Managing Director explains “During this transitional period the cardinal sin was to use an old style logo on any collateral. As guardians of the brand, it was up to us to ensure this didn’t happen, Flowmation really helped to make sure our processes were adequately robust. As Flowmation was cross platform, the assets could be used by both MAC and PC users overcoming any potential compatibility issues.”

David explains “Throughout the project we had to be as transparent as possible, allowing Philips to have access to thousands of assets as required by the local offices. Without Flowmation it would have been impossible to accomplish a project of this scale.”

Neil Dobson, Managing Director of Silicon Systems says “This is another good example of what is possible with the Flowmation system. In situations where you have to publish assets across the web yet maintain control over them, Flowmation is an ideal solution. We are delighted that Point 6 have been so successful in completing this substantial project and that Flowmation was the enabling technology for them.”