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February 2007

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Capital Print Boosts Customer Service and Production Efficiency with Flowmation

Capital Print & Display, the East London-based marketing campaign solutions company, has installed a Flowmation web-based project communication system that boosts its competitiveness in the marketplace. Installed in the New Year following an extensive trial period, the Flowmation system enhances Capital Print's quality of customer service and improves the efficiency of project and asset management, as well as enabling the company to deliver added value to existing customers and positioning it to win new business.

Flowmation eliminates inefficiencies by enabling users to control projects in a structured and organised way. Improved co-ordination combined with a system of reminder alerts for action deadlines helps reduce waiting periods and speeds up time-to-project completion. Flowmation also incorporates remote approval tools allowing project documents to be viewed across the internet and all the stakeholders in a job from designers to production, ad sales and the client to collaborate and communicate 24/7 online.

"Good relationships with our customers are a top priority and the way we communicate with them about their projects is key to maintaining those relationships. We are constantly striving to enhance our customers' experience as we work with them to produce a job from brief to final product. Flowmation enables us to interact smoothly, not only with the client but also with the many other people involved in the creation of a successful campaign and this will help improve customer service," says Russell Tookey, head of sales and marketing at Capital Print & Display.

"Silicon Systems are delighted to be working with Capital Print" says Paul Rowley , Sales Director at Silicon Systems. "Flowmation lets them interact with their customers quickly and easily. Once these customers have experienced the efficiencies of the Flowmation system they won't want to go back to old-style communication."