Build Effective Campaigns, End-to-End
For the first time, you can easily create and produce highly personalized marketing materials for commercial print, e-mail and Web using a single software solution.
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One-to-one marketing has been the dream.
Reality has been the problem. While one-to-one marketing has been possible for some time, it has never been easy to combine the different elements of complex databases, flexible document design, and commercial print production. Digital printing was expensive, slow, and limited. All too often results weren’t cost-effective.
No more. Today, the pieces are in place. The information revolution is generating information-rich customer databases. Digital printing is now affordable, fast, and effective. Put them together, and you have the potential for creating end-to-end, fully personalized marketing campaigns that provide highly relevant and targeted content to the individual, en masse, and consequently the potential for unparalleled recipient response rates. Add to that the capability to concurrently execute integrated, “cross media”, campaigns in print, Web, and e-mail – it’s the marketer’s dream come true.
PersonalEffectTM is a powerful, easy-to-use software suite that unites customer databases and creative content right on the desktop. It is designed specifically for print providers, direct marketing agencies and corporate marketing professionals.
PersonalEffect is the ultimate solution for fully personalized one-to-one marketing – from direct mail, brochures, and catalogs, to any other printed or electronic marketing collateral. With PersonalEffect, Variable Data Publishing (VDP) is not limited to one-colour texts or simple graphics. You are able to use full color imagery, including rich graphics, photographs, tables, and any other design element you would normally embed in your layout. Each design element can be automatically personalised, resulting in highly relevant messages that are individually targeted to each recipient. And the information to drive the campaign can be seamlessly integrated from any local or remote database. Add the capabilities of high-volume server-based production management, multi-user collaboration, Cross Media, and Web-to-Print – and you now have all the resources to create and deliver rich personalized messages to any recipient, in any media, on demand.
All of this is available today, with PersonalEffect from XMPie.
Find out more about PersonalEffect and how it can help to increase your reponse rate.
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