When designing a cross media campaign there are a few crucial issues which need to be considered. XMPie has been designed to address all of these issues. Below we look at what needs to be taken in to account and how XMPie provides an excellent solution for these.

Marketing campaigns require careful planning to be effective. To maximise the response rate and ultimately the return on investment the following issue must be addressed.

From the outset XMPie has been designed to address these issues and there by maximise the response to any campaign. XMPie provides a comprehensive cross media solution. Below we look at how this is achieved.

INTEGRATED CROSS MEDIA

Personalised direct mail or e-mail can drive prospects to the web, where you can verify and/or collect relevant information to enrich your database, and send follow up e-mails and/or printed pieces. Information gathered by our tracking mechanism uncovers which media each prospect responds to best, making your subsequent communications more effective

CONSISTENCY THROUGHOUT ALL MEDIA

The underlying ADOR technology and its single "Plan File" insure consistency in messaging and visuals throughout all media for each recipient. PersonalEffect is a complete architecture and environment for planning, design and production for multiple media.

DESIGN APPROPRIATELY FOR EACH MEDIUM

Pages designed for print can have a tight design with unique fonts, text boxes with exact dimensions and high-resolution images. Pages designed for the Web need to accommodate the fonts, dimensions and resolution settings of any browser. Designers use our plug-ins to Adobe InDesign to design pages for print, or to Adobe Dreamweaver to design HTML pages. Connect directly to the campaign variables from a web development program to create dynamic microsites. With XMPie , there are no proprietary design tools to learn or limit creativity. ADOR technology provides a single methodology for assigning variable elements to all documents in the campaign. Since each file remains in its native format, revisions to page elements can be done quickly throughout the run of the campaign.

TRACK RESPONSES WITH THE RESPONSE URL

Direct mail or e-mail which includes a unique Response URL for each recipient drives your prospects to personalised landing pages or micro-sites. When a recipient visits the personalized RURL, uProduce keeps a record of the visit(s), collecting valuable information on each individual's behavior. Using standard web programming, you can build a page that accesses this data in uProduce and displays the status of the campaign in real-time, for you and/or your client.

Find out how XMPie can help you.